Chapter 5 - Magazines

The Power of Words and Images

Assignments

Bring to class Thursday: Quiz 5 (Magazines) take-home. If you don't turn it in Thursday, you can make it up when we have quiz makeups after Chapter 8

Reading: Chapter 6 (Newspapers and the News) for Thursday Oct. 16

Blog 3: Magazine Proposal (due Sunday Oct. 19 midnight)

Sample student magazine (Kerry Prowse, 2012)

Write a proposal for a new magazine (either a print magazine or an online magazine), as if you were going to submit it to a publisher. Your proposal should include:

·         Name of magazine

·         Concept – how is your magazine different from existing magazines?

·         Readers – demographics and psychographics (may include age group, gender, ethnicity, income level, interests, attitudes, self-image, self-identification, etc.)

·         Other magazines serving this demographic/psychographic (your competition) – your investors will want to know how your magazine is different or better?

·         Five advertisers who you think would like to reach your readers

·         Five articles you might include in your premier issue -- These can be the "cover lines" highlighted on the cover -- see Hanson textbook p. 117)

·         Draw (or create electronically) your proposed cover, including the name of the magazine and highlighting top articles, and post it on your blog and/or bring it to class. Stick figures are OK. Here's a template to create a cover electronically.  You can also use PhotoShop, InDesign, etc.
ALSO:  Comment on your tablemates' Blog 2 posts (Books). Did you learn anything? Have anything in common? Agree or disagree with specific points?
 

We discussed in class:

The history of magazines, controversies such as body images of men and women and the importance of demographics and psychographics. 

MAGAZINE COVERS:  You can find out what was on the cover of Time the week of your birthday  here.