Chapter 11 - Advertising

Assignments

Note: Class will not meet on Tuesday Nov. 11, but I will be in my office and the lab in L41 will be open from noon to 4 p.m. so students can work on their research papers.

Bring to class Thursday: Quiz 11 (Advertising) take-home. 

Reading: Chapter 12 (Public relations) for Thursday Nov. 13

Blog 6 Topic:  --  Look up “Propaganda techniques” on wikipedia.org, then find two advertisement online that each use at least two propaganda techniques. Explain what the techniques are and how they are used. Embed video ads; post images of print ads.

In class, I handed out our revised assignment calendar (linked on the toolbar above) and the Research Paper and Annotated References assignments. We discussed advertising, which manifests in and to some extent funds most of the mass media we are studying (all except books). We looked at the VALS Framework, on of the psychographic tools that advertisers use to target the consumers they want to reach. You can take a survey to find out your VALS type at http://www.strategicbusinessinsights.com/vals/presurvey.shtml. 

My result was: "Your primary VALS™ type is Innovator, and your secondary type is Achiever." I'm not sure if I agree.

 Here's a video of Irish comedian Dylan Moran's take on the culture of consumerism.