Chapter 12 - Public Relations

Assignments

Bring to class Tuesday Nov. 18: Quiz 12 (Public Relations) take-home. 

Reading: No reading due Tuesday. Reading for Thursday Nov. 20: Chapter 13 (Media Law)

Blog 7 Topic:  --  Post three items for your Annotated Reference list. Use APA style. Include an annotation in which you briefly summarize the source (1-2 sentences) and explain how your will use it in your research paper. You will need to use at least four college-level sources in your paper. One must be from a scholarly journal (peer-reviewed). Most sources should be from 2010-2014. If  you're using a website, it should have an About Us page that clearly explains what the organization is. 

 

APA citation: Google "Diana Hacker" and APA. You can also use the Purdue OWL website. Son of Citation Machine has an auto-fill feature that will put together the APA style citation for you, but remember that you need to enter the information precisely. The "Cite" link on databases often does not comply with APA style.

In class, we discussed public relations -- history, functions, crisis management and controversial practices such as greenwashing, pinkwashing and Astroturfing (creating phony grass-roots movements).

Here's a video I didn't get to show in class. The founder of PR Watch talks about  troubling aspects of public relations.